diff --git a/.gitignore b/.gitignore
index f5d595f..b20f5fd 100644
--- a/.gitignore
+++ b/.gitignore
@@ -6,6 +6,10 @@ dist/
 build/
 .next/
 .nuxt/
+scripts/
+
+# Dev server helper runtime files
+.scripts/
 
 # Environment
 .env
diff --git a/package.json b/package.json
index a546f8d..59fcc5f 100644
--- a/package.json
+++ b/package.json
@@ -7,7 +7,12 @@
     "dev": "vite",
     "build": "tsc -b && vite build",
     "lint": "eslint .",
-    "preview": "vite preview"
+    "preview": "vite preview",
+    "start": "./scripts/devserver.sh start",
+    "stop": "./scripts/devserver.sh stop",
+    "restart": "./scripts/devserver.sh restart",
+    "dev:status": "./scripts/devserver.sh status",
+    "dev:stop-all": "./scripts/devserver.sh stop-all"
   },
   "dependencies": {
     "@tanstack/react-query": "^5.100.11",
diff --git a/src/features/channels/MessagePanel.tsx b/src/features/channels/MessagePanel.tsx
index f446cae..dba7822 100644
--- a/src/features/channels/MessagePanel.tsx
+++ b/src/features/channels/MessagePanel.tsx
@@ -30,6 +30,8 @@ function formatMessageTime(iso: string): string {
 }
 
 function MessageRow({ msg, heardCount, onAnalyze }: { msg: ChannelMessage; heardCount?: number; onAnalyze?: (hash: string) => void }) {
+  // REST carries the server-side total; the live WS counter augments it during the session
+  const reach = Math.max(msg.observationCount ?? 0, heardCount ?? 0);
   return (
     <div
       className={`px-3 py-2${onAnalyze ? " cursor-pointer hover:bg-bg-surface transition-colors" : ""}`}
@@ -40,13 +42,9 @@ function MessageRow({ msg, heardCount, onAnalyze }: { msg: ChannelMessage; heard
           {msg.senderName}
         </span>
         <span className="text-[11px] text-text-dim">{formatMessageTime(msg.sentAt)}</span>
+        {reach > 0 && <Badge variant="text">×{reach}</Badge>}
       </div>
       <div className="text-text-normal text-xs mt-0.5">{msg.content}</div>
-      {heardCount != null && heardCount > 1 && (
-        <div className="text-[11px] text-text-dim mt-0.5 font-mono">
-          heard {heardCount}×
-        </div>
-      )}
     </div>
   );
 }
diff --git a/src/features/channels/types.ts b/src/features/channels/types.ts
index 36bf02e..67f82d9 100644
--- a/src/features/channels/types.ts
+++ b/src/features/channels/types.ts
@@ -26,4 +26,5 @@ export interface ChannelMessage {
   senderName: string;
   content: string;
   sentAt: string;
+  observationCount?: number;
 }