diff --git a/crates/cli/src/commands/debug.rs b/crates/cli/src/commands/debug.rs
index 8768ae7b1..a82d8f059 100644
--- a/crates/cli/src/commands/debug.rs
+++ b/crates/cli/src/commands/debug.rs
@@ -1,4 +1,4 @@
-// Copyright 2024 New Vector Ltd.
+// Copyright 2024, 2025 New Vector Ltd.
 // Copyright 2022-2024 The Matrix.org Foundation C.I.C.
 //
 // SPDX-License-Identifier: AGPL-3.0-only
@@ -8,10 +8,14 @@ use std::process::ExitCode;
 
 use clap::Parser;
 use figment::Figment;
-use mas_config::{ConfigurationSection, ConfigurationSectionExt, MatrixConfig, PolicyConfig};
+use mas_config::{
+    ConfigurationSection, ConfigurationSectionExt, DatabaseConfig, MatrixConfig, PolicyConfig,
+};
 use tracing::{info, info_span};
 
-use crate::util::policy_factory_from_config;
+use crate::util::{
+    database_pool_from_config, load_policy_factory_dynamic_data, policy_factory_from_config,
+};
 
 #[derive(Parser, Debug)]
 pub(super) struct Options {
@@ -22,7 +26,11 @@ pub(super) struct Options {
 #[derive(Parser, Debug)]
 enum Subcommand {
     /// Check that the policies compile
-    Policy,
+    Policy {
+        /// With dynamic data loaded
+        #[arg(long)]
+        with_dynamic_data: bool,
+    },
 }
 
 impl Options {
@@ -30,13 +38,19 @@ impl Options {
     pub async fn run(self, figment: &Figment) -> anyhow::Result<ExitCode> {
         use Subcommand as SC;
         match self.subcommand {
-            SC::Policy => {
+            SC::Policy { with_dynamic_data } => {
                 let _span = info_span!("cli.debug.policy").entered();
                 let config = PolicyConfig::extract_or_default(figment)?;
                 let matrix_config = MatrixConfig::extract(figment)?;
                 info!("Loading and compiling the policy module");
                 let policy_factory = policy_factory_from_config(&config, &matrix_config).await?;
 
+                if with_dynamic_data {
+                    let database_config = DatabaseConfig::extract(figment)?;
+                    let pool = database_pool_from_config(&database_config).await?;
+                    load_policy_factory_dynamic_data(&policy_factory, &pool).await?;
+                }
+
                 let _instance = policy_factory.instantiate().await?;
             }
         }
diff --git a/crates/cli/src/commands/server.rs b/crates/cli/src/commands/server.rs
index d58fcb9da..811027594 100644
--- a/crates/cli/src/commands/server.rs
+++ b/crates/cli/src/commands/server.rs
@@ -26,9 +26,9 @@ use crate::{
     app_state::AppState,
     lifecycle::LifecycleManager,
     util::{
-        database_pool_from_config, mailer_from_config, password_manager_from_config,
-        policy_factory_from_config, site_config_from_config, templates_from_config,
-        test_mailer_in_background,
+        database_pool_from_config, load_policy_factory_dynamic_data_continuously,
+        mailer_from_config, password_manager_from_config, policy_factory_from_config,
+        site_config_from_config, templates_from_config, test_mailer_in_background,
     },
 };
 
@@ -130,6 +130,14 @@ impl Options {
         let policy_factory = policy_factory_from_config(&config.policy, &config.matrix).await?;
         let policy_factory = Arc::new(policy_factory);
 
+        load_policy_factory_dynamic_data_continuously(
+            &policy_factory,
+            &pool,
+            shutdown.soft_shutdown_token(),
+            shutdown.task_tracker(),
+        )
+        .await?;
+
         let url_builder = UrlBuilder::new(
             config.http.public_base.clone(),
             config.http.issuer.clone(),
diff --git a/crates/cli/src/util.rs b/crates/cli/src/util.rs
index 0f155afc7..118cc4a1b 100644
--- a/crates/cli/src/util.rs
+++ b/crates/cli/src/util.rs
@@ -4,7 +4,7 @@
 // SPDX-License-Identifier: AGPL-3.0-only
 // Please see LICENSE in the repository root for full details.
 
-use std::time::Duration;
+use std::{sync::Arc, time::Duration};
 
 use anyhow::Context;
 use mas_config::{
@@ -17,11 +17,14 @@ use mas_email::{MailTransport, Mailer};
 use mas_handlers::passwords::PasswordManager;
 use mas_policy::PolicyFactory;
 use mas_router::UrlBuilder;
+use mas_storage::RepositoryAccess;
+use mas_storage_pg::PgRepository;
 use mas_templates::{SiteConfigExt, TemplateLoadingError, Templates};
 use sqlx::{
     ConnectOptions, PgConnection, PgPool,
     postgres::{PgConnectOptions, PgPoolOptions},
 };
+use tokio_util::{sync::CancellationToken, task::TaskTracker};
 use tracing::{Instrument, log::LevelFilter};
 
 pub async fn password_manager_from_config(
@@ -346,6 +349,66 @@ pub async fn database_connection_from_config(
         .context("could not connect to the database")
 }
 
+/// Update the policy factory dynamic data from the database and spawn a task to
+/// periodically update it
+// XXX: this could be put somewhere else?
+pub async fn load_policy_factory_dynamic_data_continuously(
+    policy_factory: &Arc<PolicyFactory>,
+    pool: &PgPool,
+    cancellation_token: CancellationToken,
+    task_tracker: &TaskTracker,
+) -> Result<(), anyhow::Error> {
+    let policy_factory = policy_factory.clone();
+    let pool = pool.clone();
+
+    load_policy_factory_dynamic_data(&policy_factory, &pool).await?;
+
+    task_tracker.spawn(async move {
+        let mut interval = tokio::time::interval(Duration::from_secs(60));
+
+        loop {
+            tokio::select! {
+                () = cancellation_token.cancelled() => {
+                    return;
+                }
+                _ = interval.tick() => {}
+            }
+
+            if let Err(err) = load_policy_factory_dynamic_data(&policy_factory, &pool).await {
+                tracing::error!(
+                    error = ?err,
+                    "Failed to load policy factory dynamic data"
+                );
+                cancellation_token.cancel();
+                return;
+            }
+        }
+    });
+
+    Ok(())
+}
+
+/// Update the policy factory dynamic data from the database
+#[tracing::instrument(name = "policy.load_dynamic_data", skip_all, err(Debug))]
+pub async fn load_policy_factory_dynamic_data(
+    policy_factory: &PolicyFactory,
+    pool: &PgPool,
+) -> Result<(), anyhow::Error> {
+    let mut repo = PgRepository::from_pool(pool)
+        .await
+        .context("Failed to acquire database connection")?;
+
+    if let Some(data) = repo.policy_data().get().await? {
+        let id = data.id;
+        let updated = policy_factory.set_dynamic_data(data).await?;
+        if updated {
+            tracing::info!(policy_data.id = %id, "Loaded dynamic policy data from the database");
+        }
+    }
+
+    Ok(())
+}
+
 #[cfg(test)]
 mod tests {
     use rand::SeedableRng;