diff --git a/website/langs/en.json b/website/langs/en.json
index 2e860d76d4..81f6493ab8 100644
--- a/website/langs/en.json
+++ b/website/langs/en.json
@@ -264,6 +264,12 @@
     "index-hero-h2": "In Your Network",
     "index-hero-p1": "The first network without user IDs.<br>You own your contacts, groups and channels.",
     "index-hero-download-desktop-btn-title": "Download SimpleX Desktop App",
+    "index-hero-cf-h1": "Own<br>Share",
+    "index-hero-cf-h2": "of Your Network",
+    "index-hero-cf-reserve-h": "Own a share of SimpleX Chat.",
+    "index-hero-cf-reserve-cta": "Reserve now.",
+    "index-hero-cf-invest": "Invest in SimpleX Chat via Wefunder",
+    "index-hero-cf-disclaimer": "Disclaimer: SimpleX Chat is testing the waters for a possible Reg CF offering. We’re not asking for or accepting any money right now, and we won’t accept any if sent. We can’t accept any offers to buy securities or take any payments until the official filing is done and it’s live through a regulated platform. Our testing the waters and your possible indications of interest doesn’t create any obligation or commitment of any kind.",
     "index-testflight-title": "SimpleX iOS beta-release on TestFlight",
     "index-f-droid-title": "SimpleX app via F-Droid",
     "index-security-assessment-title": "Security Audits",
diff --git a/website/src/_includes/hero-crowdfunding.html b/website/src/_includes/hero-crowdfunding.html
new file mode 100644
index 0000000000..5e9123eb43
--- /dev/null
+++ b/website/src/_includes/hero-crowdfunding.html
@@ -0,0 +1,86 @@
+{# Crowdfunding home hero — testing-water / crowdfunding-full.
+   Selected by the homeHero flag (see .eleventy.js); layout/positioning is in design3.css (.cf-hero). #}
+{% set lang = page.url | getlang %}
+<section class="page-1 page cf-hero cf-hero--{{ homeHero }}">
+    <div class="area">
+        <div class="content">
+            {%- if homeHero == 'testing-water' -%}
+            <h1>{{ "index-hero-h1" | i18n({}, lang) | safe }}</h1>
+            <h2 class="gradient-text">{{ "index-hero-h2" | i18n({}, lang) | safe }} &rarr;</h2>
+            {%- else -%}
+            <h1>{{ "index-hero-cf-h1" | i18n({}, lang) | safe }}</h1>
+            <h2 class="gradient-text">{{ "index-hero-cf-h2" | i18n({}, lang) | safe }}</h2>
+            {%- endif -%}
+            <p>{{ "index-hero-p1" | i18n({}, lang) | safe }}</p>
+
+            <img class="cf-flag dark:hidden" src="/img/design_3/wefunder-light.webp" alt="">
+            <img class="cf-flag hidden dark:block" src="/img/design_3/wefunder.webp" alt="">
+
+            {%- if homeHero == 'testing-water' -%}
+            <div class="cf-reserve">
+                <p class="cf-reserve-h">{{ "index-hero-cf-reserve-h" | i18n({}, lang) | safe }}
+                    <a class="gradient-text" href="{{ wefunderUrl }}" target="_blank" rel="noopener">{{ "index-hero-cf-reserve-cta" | i18n({}, lang) | safe }}</a>
+                </p>
+                <p class="cf-disclaimer">{{ "index-hero-cf-disclaimer" | i18n({}, lang) | safe }}</p>
+            </div>
+            {%- else -%}
+            <a class="cf-invest gradient-text" href="{{ wefunderUrl }}" target="_blank" rel="noopener">{{ "index-hero-cf-invest" | i18n({}, lang) | safe }}</a>
+            {%- endif -%}
+
+            <div class="socials">
+                <a href="/downloads" class="desktop-app-btn hidden" title="{{ 'index-hero-download-desktop-btn-title' | i18n({}, lang) }}">
+                    <div class="btn-content">
+                        <div>
+                            <img class="no-border" src="/img/design_3/socials/linux.png">
+                            <img class="no-border" src="/img/design_3/socials/apple.png" alt="">
+                            <img class="no-border" src="/img/design_3/socials/windows.png" alt="">
+                        </div>
+                        <p>Download<br>Desktop App</p>
+                    </div>
+                </a>
+                <a class="apple-store-btn hidden" href="https://apps.apple.com/us/app/simplex-chat/id1605771084" target="_blank"><img src="/img/new/apple_store.svg"></a>
+                <a class="google-play-btn hidden" href="https://play.google.com/store/apps/details?id=chat.simplex.app" target="_blank"><img src="/img/new/google_play.svg"></a>
+                <a class="f-droid-btn hidden" href="{{ '' if lang == 'en' else '/' ~ lang }}/fdroid" title="{{ 'index-f-droid-title' | i18n({}, lang) }}"><img src="/img/new/f_droid.svg"></a>
+                <a class="testflight-btn hidden" href="https://testflight.apple.com/join/DWuT2LQu" target="_blank"><img class="no-border" src="/img/design_3/testflight-dark.png" title="{{ 'index-testflight-title' | i18n({}, lang) }}"></a>
+                <a class="android-btn hidden" href="https://github.com/simplex-chat/simplex-chat/releases/latest/download/simplex-aarch64.apk" target="_blank"><img src="/img/design_3/android-dark.png"></a>
+            </div>
+            <div class="security-btns">
+                <a title="{{ 'index-security-assessment-title' | i18n({}, lang) }}" href="https://www.trailofbits.com/about" target="_blank">
+                    <img class="dark:hidden" src="/img/trail-of-bits-light.png" alt="Trail of Bits">
+                    <img class="hidden dark:block" src="/img/design_3/publications/trail-of-bits.png" alt="Trail of Bits">
+                </a>
+                <a class="box-btn btn-1" title="{{ 'index-security-review-2022-title' | i18n({}, lang) }}" href="/blog/20221108-simplex-chat-v4.2-security-audit-new-website.html">
+                    2022
+                </a>
+                <a class="box-btn gold-gradient" title="{{ 'index-security-review-2024-title' | i18n({}, lang) }}" href="/blog/20241014-simplex-network-v6-1-security-review-better-calls-user-experience.html">
+                    2024
+                </a>
+                <p class="security-audits">
+                    {{ 'index-security-audits-label' | i18n({}, lang) | safe }}
+                </p>
+            </div>
+            <div class="publications-btns">
+                <a title="{{ 'index-publications-privacy-guides-title' | i18n({}, lang) }}" href="https://www.privacyguides.org/en/real-time-communication/#simplex-chat" target="_blank">
+                    <img class="dark:hidden" src="/img/privacy-guides-light.png" alt="Privacy Guides">
+                    <img class="hidden dark:block" src="/img/design_3/publications/privacy-guides.png" alt="Privacy Guides">
+                </a>
+                <a title="{{ 'index-publications-whonix-title' | i18n({}, lang) }}" href="https://www.whonix.org/wiki/Chat#Recommendation" target="_blank">
+                    <img class="whonix dark:hidden" src="/img/whonix-light.png" alt="Whonix">
+                    <img class="whonix hidden dark:block" src="/img/design_3/publications/whonix.png" alt="Whonix">
+                </a>
+                <a title="{{ 'index-publications-heise-title' | i18n({}, lang) }}" href="https://www.heise.de/suche/?q=simplex+chat&sort_by=date&rm=search" target="_blank">
+                    <img class="dark:hidden" src="/img/heise-light.png" alt="Heise">
+                    <img class="hidden dark:block" src="/img/design_3/publications/heise.png" alt="Heise">
+                </a>
+                <a title="{{ 'index-publications-kuketz-title' | i18n({}, lang) }}" href="https://www.kuketz-blog.de/simplex-eindruecke-vom-messenger-ohne-identifier/" target="_blank">
+                    <img class="kuketz dark:hidden" src="/img/kuketz-blog-light.png" alt="Kuketz Blog">
+                    <img class="kuketz hidden dark:block" src="/img/design_3/publications/kuketz-blog.png" alt="Kuketz Blog">
+                </a>
+                <a title="{{ 'index-publications-optout-title' | i18n({}, lang) }}" href="https://optoutpod.com/episodes/s3e02-simplexchat/" target="_blank">
+                    <img class="dark:hidden" src="/img/optout.jpg" alt="Opt Out">
+                    <img class="hidden dark:block" src="/img/design_3/publications/optout.png" alt="Opt Out">
+                </a>
+            </div>
+        </div>
+    </div>
+</section>
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