diff --git a/changelog.d/19968.misc b/changelog.d/19968.misc
new file mode 100644
index 0000000000..1526938614
--- /dev/null
+++ b/changelog.d/19968.misc
@@ -0,0 +1 @@
+Remove alert silencing deploy step from release script instructions as it's no longer necessary.
diff --git a/scripts-dev/release.py b/scripts-dev/release.py
index ea4fb0f142..68e0b3c772 100755
--- a/scripts-dev/release.py
+++ b/scripts-dev/release.py
@@ -806,7 +806,6 @@ def full(gh_token: str) -> None:
     _prepare()
 
     click.echo("Deploy to matrix.org and ensure that it hasn't fallen over.")
-    click.echo("Remember to silence the alerts to prevent alert spam.")
     click.confirm("Deployed?", abort=True)
 
     click.echo("\n*** tag ***")